• Visual Business Solutions | 6225 Old Middleton Road Madison, WI 53705

Solving the Unsolved
Since 1993

We enable your business to focus on what you do best by developing solutions that make perfect sense.

Visual Business Solutions (VBS) is a leading provider of Infor business application software solutions; implementation consulting and project management, business performance improvement services, and training for discrete manufacturers with complex operating environments.

Guiding discrete manufacturers along a clear and practical path to who you want to be.

David Sheriff - CEO - Visual Business Solutions

David Sheriff


David is the CEO of VBS and leads the culture and vision for its future. He has been a manufacturing business executive for over 20 years, centered primarily on the ERP marketplace, where he has both sold and implemented ERP systems for manufacturers and distributors. He is a well-respected thought leader who focuses on building an outstanding team that consistently over-delivers on customer improvements and promises.

A true visionary, he has created and developed many innovative ways to use ERP, for maximum ROI, and is committed to helping the U.S. Manufacturing Industry compete to win in the 21st century global economy.

As a compassionate and highly skilled leader, David assures he fully understands the needs of his employees as well as his clients. He then paints the vision of what can be achieved and leads the path to success. He is passionate about helping others maximize their potential by showing them a clear and realistic path they may have previously thought was unattainable. It’s his mission to bring the highest levels of excellence to every aspect of VBS and to ensure that every client has the opportunity to become world class in its industry.

Dan Johnson


Dan is a dynamic and results-driven executive with an extensive background in new business development, strategic planning/relationships, market development, and operations management. In previous roles, Dan served in executive roles leading the sales function, in several corporations, and was noted for delivering record-breaking results in business growth and profitability. He is a true expert in anticipating, meeting, and exceeding customer’s needs.

Driven by solving complex problems, delivering value, and achieving results, Dan sees challenges as opportunities in disguise and is passionate about removing obstacles that prevent teams from being successful. He consistently delivers value through innovative solutions while significantly increasing bottom line revenue growth. As a well-respected leader, mentor, and team builder, Dan has great talent for turning all levels of team members into top performers. He leads by his favorite quote, “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves” (Lao Tzu).

Dan Johnson - President - Visual Business Solutions

Our passion is to bring clarity & real solutions that make perfect sense in order to solve the unsolved in your business.